Freelance Digital Marketing Manager

Freelance Digital Marketing Manager

Background to the role:

Weave Marketing is a boutique marketing agency with strategy, creativity and practicality at the heart of what we do. Founded in 2016 by two ex-client-side marketeers for some of the best-known brands in the UK, they have taken their in-house thinking to the agency side. Weave keeps things simple, honest and focuses on doing the things that work and doing them brilliantly – we call it “marketing wizardry without the hocus pocus”. We are on the lookout for a superstar Digital Marketing Manager to help us work across our client portfolio. We work with clients in retail, casual dining and technology delivering multi-channel campaigns that help them deliver their business goals.

Responsibilities:

Overall digital campaigns and media planning:

Social media:

Website, CRM & PPC/SEO:

Minimum requirements:

Job Types: Part-time, Temporary, Contract

Salary: £200.00-£250.00 per day

Benefits:

Schedule:

Experience:

Work remotely:

• Lead development of digital marketing strategy, maximising effectiveness and efficiency across all digital channels
• End-to-end campaign and project management from pitching, insights, planning, logistics and admin, data analysis and reporting
• Build paid media plans that compliment offline campaigns maximising budgets to drive reach and engagement, identifying most appropriate ad formats, devising media schedules (frequency, duration) and determining demographic targeting
• Development and execution of social media marketing plans aligned to clients’ needs
• Define strategy to build followers/fans and improve interaction & engagement across social media platforms, leveraging scale by driving both paid and organic social
• Fluency with the business accounts / advert manager functionality of all major social platforms, particularly Facebook, Instagram and Twitter
• Develop and execute effective test strategies
• Recommend and manage social media advertising budget
• Lead the paid acquisition strategy across all existing and new marketing channels with accountability for aggressive channel growth while delivering against commercial, customer and revenue targets of the client
• Good understanding of optimising conversion funnels, from initial lead capture through to monetisation, retention, and referral
• Drive strategy and execution of all the digital marketing channels - paid advertising, SEO, organic, and social media
• Input into CRM strategy, customer journey plans and email testing
• The ideal candidate will have 3 - 5 years marketing experience with proven track record in digital marketing
• Comprehensive experience working across all key digital channels
• Results driven approach with proven ability to deliver commercial and brand success
• Sharp attention to detail and comfortable working in a fast-paced environment
• A relentless go getter attitude, someone who likes to get stuck in
• Exceptional communicator and very organized
• Creative flair and passionate about brands
• Flexible schedule
• Work from home
• Monday to Friday
• Digital Marketing: 3 years (Required)
• Yes